Support users with in-app guidance

Stop guessing why users get stuck. Guide them with behavioral insight.

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Turn insight into in-product action

Watch a demo to see how teams can guide users and act on in-app feedback with Guides and Surveys.

Product tours

Surgical guidance at the right moment

Generic tours treat every user the same. Product tours help recover lost conversions by triggering guidance at the moment of friction, while eliminating the need for separate adoption tools and engineering-heavy workflows.

Checklists

Guide progress with precision

Drive faster adoption by leading users through the actions that matter most. Checklists help teams define critical milestones, guide users step by step, and remove onboarding friction so progress actually turns into usage.

Smart tips

Eliminate friction before it becomes a bottleneck

Smart tips help teams address friction without guesswork. Using existing Fullstory properties, you can target specific users at key points in their journeys and keep critical workflows moving.

An in-app interface example of feature announcements where a hotspot triggers a 'New feature alert' tooltip featuring a notification bell and a 'Learn more' button.

Hotspot beacons

Grab user attention

Highlight key areas and draw attention to what matters most in the moment. Hotspot beacons help users discover features, avoid mistakes, and move forward with confidence.

Banners

Communicate without spamming users

Deliver high-impact messages without blasting everyone. Banners can be targeted using Fullstory properties, so announcements, updates, and calls to action reach the right users at the right time and actually get noticed.

An in-app interface example of surveys and NPS featuring a customer experience feedback modal with emoji ratings and a corresponding analytics bar displaying response data.

Surveys & NPS

The “why” behind the “what”

Stop collecting feedback without context. In-app surveys connect every response to real user sessions so you can see exactly what happened before, during, and after. Get quality feedback you can trust and act on immediately.

The cost of not taking action

An illustration depicting the financial impact of user frustration, showing a stressed individual and an angry emoji alongside a session recording that pinpoints the broken website flow causing the issue.

Delayed fixes cost revenue

Bugs and broken flows sit in backlogs while users struggle in real time. Without a way to intervene, teams watch conversions drop while waiting on engineering.

Slow time to resolution

Identifying where users get stuck is only half the battle. Deploying a fix can take weeks, momentum stalls, and opportunities are lost.

Disconnected tools

Separate systems for analytics, in-app messaging, and surveys slow teams down and increase spend. The gap between discovery and action grows wider with every handoff.

Low-quality feedback

Surveys launched after the fact see low response rates and vague answers. Without context, teams are left guessing what actually went wrong.

From insight to action

The engine behind behavior-driven decisions

Drive deeper feature adoption
Use behavioral insight to surface underused features and guide the right users toward value in real time.
Improve user onboarding
Adapt onboarding to user attributes and behavior, helping new users reach value faster with relevant, in-context guidance.
Guide users through hurdles
Respond to friction as it happens with targeted guidance that helps users move forward without leaving the product.

Frequently asked questions

How is Guides and Surveys different from other digital adoption platforms?

While other tools can send messages, Fullstory’s Guides and Surveys is the only platform that lets you take action based on a complete picture of your users' actual behavior. Our tagless Fullcapture technology lets you deploy targeted guidance based on hyper-specific user attributes and behavioral data collected by Fullstory. You can move from insight to action in moments, not months.

What can I build with Guides and Surveys?

You can create a wide range of in-app experiences to guide, support, and learn from your users, including:

Product tours & onboarding checklists: Guide new users to value, faster.
Smart tips & hotspot beacons: Proactively help users discover key features.
Banners: Announce new features or important updates.
Surveys & NPS: Collect contextual feedback to understand user sentiment.

How customizable is Guides and Surveys?

Completely, in both appearance and behavior. You can tailor every visual aspect, from creating branded themes to adjusting colors and styling. Our platform also intelligently integrates with your page’s behavior, respecting your existing animations, loading times, and delays to ensure a truly seamless and non-disruptive experience for your users.

What platforms does Guides and Surveys support?

Guides and Surveys is currently available for web-based applications only. Support for native mobile apps is on our future roadmap.

How easy is it to get started?

Guides and Surveys is built on the same foundation as Fullstory Analytics, which means activation is instant. There’s no new code to install or lengthy setup, so you can start building guides and surveys in minutes.

Close the loop from insight to action

Guides and Surveys connects behavioral insight to in-product action, empowering product teams to deploy guidance, collect customer feedback, and measure impact without engineering.