Hungry customers don't have much patience for digital friction. Here's what this year's data reveals about ordering and guest experience, and what it means for how you plan for 2027.
The decoupling: breakage and frustration both easing
Engagement: shorter sessions, same depth
The device gap: mobile stable, ordering isn't
A new kind of noise: reading unusual signals correctly
This is just a glimpse of what the full data reveals.
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