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Insights

AllInsightsDeep DivesUse CasesUpdatesEngineeringCulture
warehouse-c1-tables
Insights • 8 min read
Your warehouse doesn't need raw events. It needs queryable tables.

Raw event exports push transformation work onto your team. Analytics-ready means modeled tables your analysts and AI agents can query directly.

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Illustrated graphic showing an AI system working from incomplete behavioral data inputs
Insights • 6 min read
80% of digital experience pros say AI has increased review workload

83% say behavioral data improves AI decision quality, but most teams aren't using it. See what that gap is costing and how to close it.

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reduce shopping cart abandonment OG
Insights • 10 min read
Reduce cart abandonment: 8 proven solutions to recover potential sales

Struggling with cart abandonment? Learn how to improve your e-commerce experience and convert more shoppers into buyers.

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CRO metrics OG
Insights • 9 min read
A guide to the most important CRO metrics

Find out what CRO metrics you need to track, and why.

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A mouse cursor clicks a CTA
Insights • 9 min read
10 conversion rate optimization best practices to better your bottom line

We break down some of the conversion rate optimization best practices that will help you scale.

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fs-dxi-site-performance-og
Insights, Use Cases • 5 min read
Trading site performance for DX insights? Here’s why you don’t need to

Find out how we built the Fullstory data capture script to ensure it doesn't impact page speed, and hear from major retailers who've proved it.

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